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Ladbrokes Review

Top rating 9.5/10
Promotions & BonusesUp to £50 in Free Bets
18+. New customers only. Promo code 'F50' required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
Minimum Deposit£5
Live Bettingyes
IOS Mobile Appyes
Android Mobile Appyes
10 most popular sports10/10
Unusual BetsTV Show, Eurovision, Nobel Literature Prize
Support availability24/7
Support typesForm, e-mail, live chat, International 24/7 Line.
Languages supportedEnglish (UK), English (IRE), Deutsch, Svenska, English (Africa)
Extra ValueGreat Horse racing coverage, The oldest bookmaker in the world, tradition since 1886, For more than 50 years listed on stock exchange in London
Deposit/Withdrawal OptionsVisa/Mastercard Debit/Credit Card, Netteler, Skrill, PayPal, Clickandbuy, Ukash, Entropey, Bank Wire, Cheque
News & Blog updateevery 1 day
Founded1886
2018 World Cupyes

Ladbrokes is one of the oldest and best-known bookmaker brands worldwide. Established in 1886, the company is considered to be the pioneer in sports betting industry. Ever since its foundation, the bookmaker is constantly evolving to be the best of the best on the market. In 2016, Ladbrokes swallowed up another big competitor Coral to be the largest bookmaking company in the UK. Now, with more than 25.000 people employed and over 3.500 high street bookmaker shops across England, Scotland, and Wales, Ladbrokes Coral Group have become the leading British company specializing in sports betting. According to the company’s in-house data, their net income exceeds £2 billion annually. Apart from running betting shops, the company has a strong online presence, offering their customers the advantages of cutting-edge technologies in online sports betting-related services.

Website usability

Featuring an intuitive, attractive, and modern design with a massive sportsbook layout, the Ladbrokes website provides a lot of convenient features for any punter wagering on sports. The most popular sporting events are presented in separate blocks with betting odds on the home page. The main page also allows customers to make live bets and choose live video broadcasts to enjoy watching sporting events for free while selecting outcomes for wagers and thinking about a betting strategy. It is worthwhile noting that any punter is able to choose and add selections to the bet slip without leaving the home page. Both the desktop as well as mobile version of the website feature guides on how to start placing bets and how to set up your account. With a highly functional and user-friendly design, it won’t take much time and effort for most punters to learn how to select the betting markets and make bets. For novice bettors, the website might look a bit cluttered, however, with such a great number of betting options and offers, it would be nearly impossible to make it in any other way.

Sports and betting markets

Cricket gameWhen it comes to betting options, Ladbrokes offers a broad range of sports to bet on. Any punter can wager on American football, baseball, basketball, boxing, cricket, cycling, darts, football, Formula 1, golf, greyhound racing, handball, horse racing, hurling, ice hockey, MMA, snooker, volleyball and many other sports including Olympic Games. The bookmaking company also offers special bets for virtual sports, politics, music, television programs and other unconventional and unusual for a sports betting service things. For each sporting event, Ladbrokes provides a lot of betting markets. If you take a single football match, apart from Home, Draw, Away selections it is possible to find the right bet in the Double Chance, Half-Time Result, Handicap, Total, Penalty, Correct Score, Corners, Cards, Goal Scorers and many other betting markets. The sportsbook includes matches from the lower leagues and championships of different countries of the world. The betting odds provided by Ladbrokes are quite strong, however, they can be slightly worse than betting odds offered by some other online betting websites.

Live betting

The in-play section operates smoothly and provides a plethora of betting features. With the big number of sports, events, and markets available, any high roller or recreational bettor can easily find something to bet on. It is worth mentioning that popular matches are streamed live along with useful stats. Another convenient feature is a live-stream schedule allowing bettors to choose which sporting events to watch and wager on prior to the broadcast. Moreover, live streams also work well in the mobile application, which is a rarity among betting apps provided by other online betting companies.

Promotions and bonus offers

Ladbrokes is highly competitive in terms of promotions and bonuses. For every new customer, the bookmaking company offers an exclusive first deposit bonus — £50 free bet. To get the bonus, bettors need to register a new account using a special promo code, deposit a minimum of £5, and make a £5+ bet on any sporting event at odds of 1/2 or higher. Following this, a bettor gets a matched free bet to the same value. It is worth mentioning that the free deposit bet stake is not returned if the bet wins. Apart from the first deposit bonus, there are a lot of other promotions and special offers available for both new and old customers. The majority of promos are provided from football, tennis, horse racing, and greyhound racing betting markets. However, sports fans who prefer placing bets on other sports can also find special offers for them. All these bonuses and promotions are usually listed on the main page of the Ladbrokes website.

Mobile betting

The Ladbrokes Sports Betting mobile app works excellent. It takes no time and effort to make a bet, check out bankroll size or withdraw money out of your account. The application is convenient and user-friendly. For football and horse racing markets, it features the reminder function. Whether you have an Android mobile device or iOs based gadget, it is possible to download, install, and use the betting application on both operating systems. You can find the necessary software on the Mobile page on the Ladbrokes site as well as in the Google Play Store/App Store.

Customer support

Ladbrokes have a highly-regard customer support team, providing the most efficient and professional service. Support is available 24/7, 365 days a year. It is possible to get assistance by phone, e-mail and online Live Chat.

Payment options

There is a huge number of payment methods available at Ladbrokes. Each bettor can make a deposit and withdraw money using online payment services like PayPal, Skrill, Neteller, Visa Card, MasterCard paysafecard, Entropay, GiroPay, iDeal, Trustly and many others. Also, customers can take advantage of more traditional payment methods such as Bank Transfer, Western Union, etc. You want to know that different payment methods have different limits as well as processing times.

Summary of the Ladbrokes review

Ladbrokes are one of the largest and most recognized betting companies in the world, their stellar reputation and tremendous experience are just a few key features that ensure company’s success. With a huge variety of sports covered, the bookmaking company is capable of providing the most exciting betting experience for all categories of bettors, no matter whether they are professional or recreational players. The online betting platform provides the highest-level information security and personal data protection. Although the betting odds are not the best on the market, they are quite strong. The company has the appealing bonus program, and a £50 free bet welcome bonus is a pleasant addition to a big list of continuous promotions. To sum it up, our Ladbrokes review expresses a very positive opinion, as the bookmaker offers a great service, huge sportsbook, smooth and fast website operation. While some new bettors might find the site a bit difficult to navigate, a lot of betting options can be favourable for more experienced users. Without a doubt, this is one of the best online bookmakers for those who are keen on sports betting.

Reviewed by our expert Robert Cassey Sports Specialist, Independent Sports Betting Expert